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How do business schools support internal innovation and work on their strategy and their reputation? The case of responsible management

Author

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  • Guénola Nonet
  • Kerul Kassel
  • Florence Rodhain

Abstract

While business schools, as an institution, are criticized for failing to encourage responsible management, several schools are innovating towards such management. This study examines the strategies and practices of people involved in changing the organizational processes. Interviews were conducted with 17 change agents at eight European schools to evaluate the depth of innovative approaches (of immaterial nature) employed in integrating responsible management on their campuses. This paper briefly introduces the main strategic tensions encountered by these actors and describes in depth eight types of innovations that are here called the ?survival innovations?. The conclusion suggests further research concerning the potential outcomes (stakeholder management, reputation, accreditation, differentiation, cohesion) of integrating RM in the BS? strategy. JEL Codes: M1

Suggested Citation

  • Guénola Nonet & Kerul Kassel & Florence Rodhain, 2015. "How do business schools support internal innovation and work on their strategy and their reputation? The case of responsible management," Journal of Innovation Economics, De Boeck Université, vol. 0(2), pages 69-98.
    • Handle: RePEc:cai:jiedbu:jie_017_0069
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    Cited by:

    1. John G. Cullen, 2020. "Varieties of Responsible Management Learning: A Review, Typology and Research Agenda," Journal of Business Ethics, Springer, vol. 162(4), pages 759-773, April.
    2. Guénola Nonet & Kerul Kassel & Lucas Meijs, 2016. "Understanding Responsible Management: Emerging Themes and Variations from European Business School Programs," Journal of Business Ethics, Springer, vol. 139(4), pages 717-736, December.

    More about this item

    Keywords

    innovation; responsible management (RM); strategy; immaterial nature; reputation;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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