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Modèle d’affaires de l’equity crowdfunding en France en 2016 : un état des lieux

Author

Listed:
  • Laurence Attuel-Mendes
  • Mihaela Bonescu
  • Silsa Raymond

Abstract

In the aftermath of economic crisis, a new funding actor took off, crowdfunding. Without competing with traditional finance, it is positioning itself as a complement to corporate financing. By partnering with investment professionals, this sector shows that it is evolving. In a new and innovative field, it is interesting to deepen the model of equity crowdfunding platforms in order to determine whether some are different from the classical model and to what extent they can contribute to the momentum of the financing of the economy. To do this, the model of Osterwalder and Pigneur was chosen in order to carry out a competitive analysis of the French equity crowdfunding platforms. The platforms are characterized mainly by their national anchoring and the general nature of the activities financed. They present the same elements of attractiveness for entrepreneurs (governance and accompaniment) and investors (entry ticket and return). CODES JEL : G23, G24, M13, M31, O16

Suggested Citation

  • Laurence Attuel-Mendes & Mihaela Bonescu & Silsa Raymond, 2018. "Modèle d’affaires de l’equity crowdfunding en France en 2016 : un état des lieux," Innovations, De Boeck Université, vol. 0(2), pages 89-116.
    • Handle: RePEc:cai:inndbu:inno_pr1_044
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    More about this item

    Keywords

    equity crowdfunding; business model; crowdfunding; competition analysis; positioning; brand;
    All these keywords.

    JEL classification:

    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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