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Types d’innovation et intensité de l’engagement de responsabilité sociale des entreprises (RSE) : Aspects analytiques et empiriques

Author

Listed:
  • Daisy Bertrand
  • Christian Le Bas
  • Annelise Mathieu
  • Sylvaine Mercuri Chapuis

Abstract

By considering together the kind of CSR a firm builds up and the type of innovation it implements the paper provides a fresh look on the relationship between CSR and Innovation. Three kinds of CSR (defensive strategic, ethic) are outlined. With respect to innovation behaviour besides product and process technological innovation, we suggest to retain non-technological innovation as well. We put the emphasis on the complexity of innovation conduct by defining two basic types of innovators: single and complex. Using data from two French surveys (Enquête nationale sur le développement durable de 2011, CIS 2012) we estimate diverse Probit models with Heckman correction. Our main findings show strategic CSR set up a strong determinant of complex innovation. By contrast, defensive CSR is a poor vector of innovation. JEL Codes: O30, O00, M2

Suggested Citation

  • Daisy Bertrand & Christian Le Bas & Annelise Mathieu & Sylvaine Mercuri Chapuis, 2020. "Types d’innovation et intensité de l’engagement de responsabilité sociale des entreprises (RSE) : Aspects analytiques et empiriques," Innovations, De Boeck Université, vol. 0(2), pages 221-247.
    • Handle: RePEc:cai:inndbu:inno_062_0221
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    More about this item

    Keywords

    Single and Complex Innovator; Defensive CSR; Strategic CSR; Organizational and Marketing Innovation;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O00 - Economic Development, Innovation, Technological Change, and Growth - - General - - - General
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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