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Entrepreneurs historiques de l'industrie du luxe et innovation permanente

Author

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  • Sophie Boutillier
  • Dimitri Uzunidis

Abstract

While the history of luxury, as a craft activity, is a very long one, the luxury goods industry as we currently know it, is relatively young. At the end of the 19th century some entrepreneurs created a new industrial logic focused on luxury goods. Nicole-Barbe Ponsardin-Cliquot (Champagne), Louis Vuitton (luggage), Helena Rubinstein (cosmetics) and Gabrielle Chanel (haute couture) all launched dynamic businesses which still exist today, even if they are part of multinational groups, such as LVMH for example. In this paper our aim is to describe the main steps that led to their enduring success. This analysis is based on the concept of the resource potential of the entrepreneur, which combines three elements: knowledge, financial resources, and social capital. JEL Codes: L25; L26; O31

Suggested Citation

  • Sophie Boutillier & Dimitri Uzunidis, 2013. "Entrepreneurs historiques de l'industrie du luxe et innovation permanente," Innovations, De Boeck Université, vol. 0(2), pages 91-115.
    • Handle: RePEc:cai:inndbu:inno_041_0091
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    More about this item

    Keywords

    entrepreneurs; luxury industry; innovation; resource potential;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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