IDEAS home Printed from https://ideas.repec.org/a/caa/jnlage/v53y2007i6id983-agricecon.html
   My bibliography  Save this article

Factors influencing the consumer behaviour when buying food

Author

Listed:
  • J. Stávková

    (Mendel University of Agriculture and Forestry Brno, Czech Republic)

  • H. Prudilová

    (Mendel University of Agriculture and Forestry Brno, Czech Republic)

  • Z. Toufarová

    (Mendel University of Agriculture and Forestry Brno, Czech Republic)

  • L. Nagyová

    (Mendel University of Agriculture and Forestry Brno, Czech Republic)

Abstract

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.

Suggested Citation

  • J. Stávková & H. Prudilová & Z. Toufarová & L. Nagyová, 2007. "Factors influencing the consumer behaviour when buying food," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 53(6), pages 276-284.
    • Handle: RePEc:caa:jnlage:v:53:y:2007:i:6:id:983-agricecon
    DOI: 10.17221/983-AGRICECON
    as

    Download full text from publisher

    File URL: http://agricecon.agriculturejournals.cz/doi/10.17221/983-AGRICECON.html
    Download Restriction: free of charge
    File URL: http://agricecon.agriculturejournals.cz/doi/10.17221/983-AGRICECON.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.17221/983-AGRICECON?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:caa:jnlage:v:53:y:2007:i:6:id:983-agricecon. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://www.cazv.cz/en/home/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.