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Behaviour and decision making of Czech consumers when buying beverages

Author

Listed:
  • M. Foret

    (Mendel University of Agriculture and Forestry, Brno, Czech Republic)

  • P. Procházka

    (Mendel University of Agriculture and Forestry, Brno, Czech Republic)

Abstract

The article deals with the problem of analysis of the factors that influence the behaviour and decision-making of consumers when buying beverages. The analysis was based on data about consumer behaviour obtained within the period of 1993-2004. The secondary analysis involved data collected within the framework of a marketing research project SHOPPING MONITOR performed by the marketing agencies INCOMA Research and GfK Prague in years 1999-2002. Based on the results obtained, it was concluded that hypermarkets were dominating not only as a place of purchasing foodstuffs in general but also as a leading outlet for sale of beverages. Czech consumers preferred Czech brands of beverages and there was a new trend in increasing purchases of tea, juices and mineral water on the one hand and coffee and wine on the other. This indicates a change in consumption habits and reflects an interest in a healthier life style.

Suggested Citation

  • M. Foret & P. Procházka, 2006. "Behaviour and decision making of Czech consumers when buying beverages," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 52(7), pages 341-346.
    • Handle: RePEc:caa:jnlage:v:52:y:2006:i:7:id:5032-agricecon
    DOI: 10.17221/5032-AGRICECON
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    Cited by:

    1. O. Kilic & C. Akbay & G. Yildiz Tiryaki, 2009. "Factors affecting packed and unpacked fluid milk consumption," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 55(11), pages 557-563.

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