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Lifestyle changes and their influence on customer behavior

Author

Listed:
  • Ľ. Nagyová

    (Slovak Agricultural University, Nitra, Slovak Republic)

  • M. Foret

    (Slovak Agricultural University, Nitra, Slovak Republic)

  • M. Kročanová

    (Slovak Agricultural University, Nitra, Slovak Republic)

Abstract

Globalization in trade, the continual expansion of the significant European and world-wide foreign trade networks into the countries of Middle andEastern Europe and the rise in the number of shopping and entertainment centres cause changes in consumer behavior in the Slovak, as well as in theCzechRepublic. Results of the marketing researches conducted by the Slovak Agricultural University employees in Nitra and the Mendel University of Agriculture and Forestry employees in Brno in the Polus and Aupark shopping and entertainment centres of Bratislava and the Olympia centre of Brno Modřice in 2006 gave us some more detailed information about the social-demographic features and consumer orientation in Slovakia and the Czech Republic. Shopping in shopping - entertainment centres in both countries is becoming a part of the present lifestyle, spending free time and having fun.

Suggested Citation

  • Ľ. Nagyová & M. Foret & M. Kročanová, 2006. "Lifestyle changes and their influence on customer behavior," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 52(11), pages 532-538.
    • Handle: RePEc:caa:jnlage:v:52:y:2006:i:11:id:5061-agricecon
    DOI: 10.17221/5061-AGRICECON
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    Citations

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    Cited by:

    1. O. Kilic & C. Akbay & G. Yildiz Tiryaki, 2009. "Factors affecting packed and unpacked fluid milk consumption," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 55(11), pages 557-563.
    2. A. Kretter & M. Mirz & K. Kleinová, 2008. "Application of communication channels by marketing addressing of customers in gastronomy," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 54(10), pages 498-503.
    3. M. Foret & P. Procházka, 2007. "Buying behaviour of households in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 53(7), pages 318-324.

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