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Analysis of using the Category Management in distribution process

Author

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  • M. Záboj

    (Mendel University of Agriculture and Forestry, Brno, Czech Republic)

Abstract

The paper deals with the very actual sphere of new conceptions in frame of supplier-customer relations between trade firms and their suppliers. The common idea is management of the distribution channel by the method it would create consumer feeling that the retail shop satisfies his wants and gives him the greatest benefit with the most favourable price. Presumption for realisation of this goal becomes the implementation of a new phenomenon, so-called "Category Management" to current business processes using modern information technology.

Suggested Citation

  • M. Záboj, 2004. "Analysis of using the Category Management in distribution process," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 50(9), pages 423-428.
    • Handle: RePEc:caa:jnlage:v:50:y:2004:i:9:id:5228-agricecon
    DOI: 10.17221/5228-AGRICECON
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    References listed on IDEAS

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    1. O. Tvrdoň & K. Krčová, 2002. "The reasons for creation of agricultural sales organizations," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 48(7), pages 285-292.
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