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Key driving forces in the Czech brewing industry

Author

Listed:
  • P. Žufan

    (Mendel University of Agriculture and Forestry in Brno, Czech Republic)

Abstract

The paper is a part of solution of a post-doctorate grant awarded by the Grant Agency of the Czech Republic (GAČR No. 402/02/P059) connected with the research plan of the FBE MUAF in Brno (GAMSM 431100007), and it focuses on environmental analysis of the brewing industry in the Czech Republic with a focus on the key driving forces in this industry. The basic types of analysed driving forces are the following: long-term growth rate of the industry, character of customers and how they use the product, product innovation, process innovation, marketing innovation, entry/exit of major firms, diffusion of proprietary knowledge, changes in cost and efficiency, buyer preferences for a differentiated product, regulatory influences and government policy changes, changing societal priorities and lifestyles, uncertainty and business risk, and globalisation. Factors identified in the above-mentioned areas are examined also owing to their period of influence, and the possible implications on actions and strategies of breweries are discussed.

Suggested Citation

  • P. Žufan, 2002. "Key driving forces in the Czech brewing industry," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 48(7), pages 311-314.
    • Handle: RePEc:caa:jnlage:v:48:y:2002:i:7:id:5326-agricecon
    DOI: 10.17221/5326-AGRICECON
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