Globalisation, human resources and the increase of their potential in relation to sustainable development in regions

Globalization can be understood as a process changing the very essence of modern human civilization, penetrating all its spheres and currently manifesting itself mainly at the economic level. One-sided profit targeting, often just with short-term efficiency, leads to discontinuity changes and imbalance and not only in the economy. We can see operating at the same time breaks in the rules of nature, particularly in atmosphere protection, and contradictions between economic growth and sustainable development. The worldwide process of globalization is also accompanied by a process of localization. Here it is possible to observe differences between the newly emerged global culture and specific cultural traditions in regions. Global civilization changes interfere with the development of particular regions. Flexible and appropriate responses can be provided on condition human potential is developed. It can fully develop in all creative approaches only after the accomplishment of personal development and lifelong education. The quality of human resources is also related to the acceptance of the values of sustainable development and to creating personal identity with strong roots in traditional culture as well as maintaining regional specificities. For the management of human resources it is necessary to anchor the effort of human capital cultivation in business culture.