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ICT and Continuous Innovation: Transforming Organizational Strategies for a Digital Era

Author

Listed:
  • Alexandru Paru

    (Doctoral School of Management, Bucharest University of Economic Studies)

  • Alexandra-Georgiana Sima

    ((Bucharest University of Economic Studies)

Abstract

This article examines the strategic integration of Information and Communication Technology (ICT) within organizational processes, focusing on the implications for strategic management and operational efficiency. Through an empirical survey and the application of well-established theoretical models such as the Diffusion of Innovation (DOI), Technology-Organization-Environment (TOE), and the Technology Acceptance Model (TAM), the research validates the critical role of strategic clarity in the effective adoption and utilization of ICT. Data collected from a variety of organizations indicate that clear ICT strategies are strongly correlated with enhanced market competitiveness and operational efficiencies. Furthermore, the study explores the concept of continuous innovation through ICT, revealing its significant impact on organizational adaptability and sustained business success. By linking ICT adoption to strategic management practices, this research contributes to a deeper understanding of how technology can be harnessed to drive corporate strategy and competitive advantage.

Suggested Citation

  • Alexandru Paru & Alexandra-Georgiana Sima, 2023. "ICT and Continuous Innovation: Transforming Organizational Strategies for a Digital Era," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 37(1), pages 100-115, May.
    • Handle: RePEc:but:manage:v:37:y:2023:i:1:p:100-115
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    More about this item

    Keywords

    Information and Communication Technology (ICT); Romania; Strategic Management; Operational Efficiency; Technology Adoption; Continuous Innovation;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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