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Analysis of the use of e-commerce platforms by students during the sars-cov-2 pandemic crisis

Author

Listed:
  • Mihaela Cornelia Sandu

    (University of Bucharest, Bucharest, Romania)

  • Valentin Mihai Leoveanu

    (University of Bucharest, Bucharest, Romania)

Abstract

The objective considered in the research undertaken by the authors is the investigation of students from the Faculty of Public Administration and Business at the University of Bucharest on how to use e-commerce platforms during the SARS-CoV-2 pandemic crisis in 2020 from Romania. The analytical approaches focused on the frequency of use of e-commerce platforms during this period, but also compared to previous periods, the ways of accessing these platforms, the categories of products and services purchased, the typology of problems encountered in accessing and using, as well as methods of payment and delivery most frequently used. The analysis was based on a research methodology, both quantitative and qualitative, on the conditions and factors that determined the developments regarding the use of e-commerce platforms by students. The quantitative research was based on the analysis of a questionnaire containing 19 questions on the characteristics and determinants of the use of e-commerce platforms in 2020 by students. Qualitative research explores how the determinants of e-commerce use are placed in the context of the SARS-COV-2 pandemic crisis in Romania. The results of the present study highlight the leading factors that influence students’ purchases based on accessing e-commerce platforms, as well as the elements that could determine the increase in traffic within them

Suggested Citation

  • Mihaela Cornelia Sandu & Valentin Mihai Leoveanu, 2020. "Analysis of the use of e-commerce platforms by students during the sars-cov-2 pandemic crisis," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 32(1), pages 78-86, December.
    • Handle: RePEc:but:manage:v:32:y:2020:i:1:p:78-86
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    References listed on IDEAS

    as
    1. Chunting Liu & Shanshan Wang & Guozhu Jia, 2020. "Exploring E-Commerce Big Data and Customer-Perceived Value: An Empirical Study on Chinese Online Customers," Sustainability, MDPI, vol. 12(20), pages 1-22, October.
    2. Cristina Raluca Popescu & Veronica Adriana Popescu & Gheorghe N. Popescu, 2015. "The Impact of Electronic Commerce on the Development of Nowadays Society: an Economic and a Managerial Perspective – A Case Study on Romania’s Experience," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 22(1), pages 208-216, December.
    3. Cristina Veith & Irina Dogaru, 2020. "Digital work in the context of covid 19," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 31(1), pages 61-69, December.
    4. Valentin Mihai Leoveanu, 2019. "Can Mobile Payments Boost E-Commerce Business in Romania?," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 52-61, December.
    5. Cristina Raluca Popescu & Veronica Adriana Popescu & Gheorghe N. Popescu, 2015. "The Impact of the Electronic Payment System on the Development of Nowadays Society: an Economic and a Managerial Perspective," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 22(1), pages 217-226, December.
    Full references (including those not matched with items on IDEAS)

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