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New tools to monitor social networks in business sector

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  • Cosmin Catalin Olteanu

    (University of Bucharest, Faculty of Business and Administration, Romania)

Abstract

The main purpose of the paper is to illustrate the importance of new software tools that can help your business to monitor all social networks and combat all negative messages about your products or services. We really need this kind of software to see where all viral messages are in every social network of your products or services and take all measures necessary to diminish negative feelings. In the past we had seen some companies that have ignored negative viral messages and in the end that ended in negative profit figures.

Suggested Citation

  • Cosmin Catalin Olteanu, 2014. "New tools to monitor social networks in business sector," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 19(1), pages 151-157, May.
    • Handle: RePEc:but:manage:v:19:y:2014:i:1:p:151-157
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