Author
Listed:
- Kumar Gandhi R.
(University of Jaffna, Sri Lanka)
- Nimalathasan, B
(SRM University, Chennai, Tamil Nadu, India)
Abstract
Modern customer has a high demand for quality of service than he/she had before. There is an urgent need for improving the customer service levels currently provided in the banking industry. Banks need to understand, foresee, the needs and expected levels of customer support which the customer expects when he/she steps into the branch and strive to stand up and excel in providing the service and making banking a truly delightful experience. The banker should change his/her agenda from Customer Satisfaction to Customer delight and then march towards Customer Ecstasy. This will be possible by maintaining the financial soundness of the firm. In this connection it has been given importance through this study. Since most of the Banking slightly deviate into the other areas like insurance, financial services and modern banking services such as Advisory services, Agent for receivables, custodian, instant loan provider, Forfeiter services and factoring services. A conscious attempt has been made to analysis the liquidity of state bank of India (SBI). The present study aimed to understand the financial soundness of the bank, the ratio analysis taken as tool. In this research work the secondary data mainly used, it has been collected in the form of the company manuals, Balance sheets and other documents. The data analyzed by some of the statistical tools such as ANOVA test and Multi variate test is used to analyze the interferences about the operating efficiency.
Suggested Citation
Kumar Gandhi R. & Nimalathasan, B, 2011.
"Liquidity Analysis Of State Bank Of India,"
Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 14(1), pages 227-237, December.
Handle:
RePEc:but:manage:v:14:y:2011:i:1:p:227-237
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