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Cercetarea de marketing în structurile infodocumentare

Author

Listed:
  • Ionel Enache

    (University of Bucharest)

Abstract

Numeroasele probleme ale structurilor infodocumentare impun elaborarea şi implementarea unor strategii de supravieţuire. Prin intermediul strategiei de marketing organizaţiile încearcă să îşi cunoască şi să îşi înţeleagă utilizatorii. Primul pas al strategiei de marketing este cercetarea clienţilor, a structurilor concurente şi a factorilor mediului în care acestea funcţionează.

Suggested Citation

  • Ionel Enache, 2009. "Cercetarea de marketing în structurile infodocumentare," Studii de Biblioteconomie şi Ştiinţa Informării / Library and Information Science Research, University of Bucharest, Faculty of Letters, Department of Information and Documentation Sciences, issue 13, pages 51-60, December.
    • Handle: RePEc:buh:journl:y:2009:i:13:p:51-60
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