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Motivation, Personality Type And The Choice Between Skill And Luck Gambling Products

Author

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  • Alessandro Gandolfo

Abstract

We analyze differences in gambling motivations for skill and luck gamblerson the basis of a questionnaire distributed to students from the University of Pisa (Italy). We find that the probability of playing skill rather than luck games is positively correlated to being a male, to the socialization motive and to having a planning attitude, that we use to define the kind of amusement experienced in gambling, while it is negatively correlated to the money motive, the perceived risk of losing social esteem, and age. Results are then applied to marketing strategies and public policies, with particular attention to the online environment.

Suggested Citation

  • Alessandro Gandolfo, 2015. "Motivation, Personality Type And The Choice Between Skill And Luck Gambling Products," Journal of Gambling Business and Economics, University of Buckingham Press, vol. 9(1), pages 23-39.
    • Handle: RePEc:buc:jgbeco:v:9:y:2015:i:1:p:23-39
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    Cited by:

    1. Brochado, Ana & Santos, Maria & Oliveira, Fernando & Esperança, José, 2018. "Gambling behavior: Instant versus traditional lotteries," Journal of Business Research, Elsevier, vol. 88(C), pages 560-567.
    2. Sara Capacci & Emanuela Randon & Antonello Eugenio Scorcu, 2017. "Are Consumers More Willing to Invest in Luck During Recessions?," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 3(1), pages 25-38, March.

    More about this item

    Keywords

    Motivational aspects of gambling; Online gambling; Skill and luck games; Marketing and public policies in the gambling sector.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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