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Informed Choice and Gambling: Principles for Consumer Protection

Author

Listed:
  • Alex Blaszczynski
  • Robert Ladouceur
  • Lia Nower
  • Howard Shaffer

Abstract

It is well-established that problem gambling results, in part, from erroneous perceptions about the probability of winning. While individuals retain the ultimate responsibility over gambling choices and level of participation, optimal decision-making depends, among other factors, on the availability of reliable, comprehensive information. From a public health perspective, the gaming industry, in collaboration with government and the community, must ensure that individuals receive sufficient information to enable them to make responsible gambling choices. This paper reviews key decision-making models and posits four primary goals that will lead to optimal choices in gambling: (a) the provision of relevant and objective information; (b) elucidation of the benefits of responsible gambling as well as potential social and personal costs of excessive gambling; (c) additional materials targeted to specific gambling subgroups; and (d) the use of a variety of communication mediums to disseminate materials. Implications for further research and public information campaigns are discussed.

Suggested Citation

  • Alex Blaszczynski & Robert Ladouceur & Lia Nower & Howard Shaffer, 2008. "Informed Choice and Gambling: Principles for Consumer Protection," Journal of Gambling Business and Economics, University of Buckingham Press, vol. 2(1), pages 103-118, May.
    • Handle: RePEc:buc:jgbeco:v:2:y:2008:i:1:p:103-118
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    File URL: http://www.ubplj.org/index.php/jgbe/article/view/527
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    Citations

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    Cited by:

    1. Brett Abarbanel & Lisa Cain & Kahlil Philander, 2018. "Influence of perceptual factors of a responsible gambling program on customer satisfaction with a gambling firm," Economics and Business Letters, Oviedo University Press, vol. 7(4), pages 144-155.
    2. Patrick Dunlop & Erica E. F. Ballantyne, 2021. "Effective and responsible marketing of online sports gambling to young adults in the UK," SN Business & Economics, Springer, vol. 1(10), pages 1-22, October.
    3. Ozturk, Ayse & Cavusgil, S. Tamer, 2019. "Global convergence of consumer spending: Conceptualization and propositions," International Business Review, Elsevier, vol. 28(2), pages 294-304.

    More about this item

    Keywords

    INFORMED CHOICE; GAMBLING; PROBLEM GAMBLING; DECISION-MAKING; RESPONSIBLE GAMBLING;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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