IDEAS home Printed from https://ideas.repec.org/a/brc/journl/v60y2023i2p186-190.html
   My bibliography  Save this article

There Is Marketing With A Flower

Author

Listed:
  • Elena, Enache1

    ("Constantin Brâncoveanu" University from Pitesti)

  • Cristian, Morozan

    ("Constantin Brâncoveanu" University from Pitesti)

Abstract

It is well known that the states of the world have the coat of arms, the flag, a dedicated day and the national anthem as symbols and elements of national identity. But, less known is that they are joined by a floral emblem, more precisely the national flower or state flower, adopted by law. The choice of that flower is motivated by specific geographical, cultural, economic and social characteristics. Well-known are the tulip, as a symbol of the Netherlands and Turkey, or the rose as a symbol of the USA and the lotus flower for India. Recently, our country also declared the peony as its national flower.

Suggested Citation

  • Elena, Enache1 & Cristian, Morozan, 2023. "There Is Marketing With A Flower," Management Strategies Journal, Constantin Brancoveanu University, vol. 60(2), pages 186-190.
    • Handle: RePEc:brc:journl:v:60:y:2023:i:2:p:186-190
    as

    Download full text from publisher

    File URL: http://www.strategiimanageriale.ro/papers/230224.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    marketing; country brand; online; the peony flower;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:60:y:2023:i:2:p:186-190. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan MICUDA (email available below). General contact details of provider: http://www.univcb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.