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The Role Of Communication In Improving The Performance Of The Services Provided By The Workforce Recruitment Agencies

Author

Listed:
  • Constanta, POPESCU

    (“Valahia” University of Târgoviste)

  • Diana, SERB

    („Valahia” University of Târgoviste)

  • Carmen, ANDREIANA

    („Valahia” University of Târgoviste)

Abstract

The performance is not only multidimensional, but also contingent. It is multidimensional because it involves different action variables and numerous criteria that assess their relevance. Certain performance indicators focus on the customer satisfaction and on the impact created by the organization’s products/services, while others assess the performance of the organization with reference to the competing organizations (market shares). Having as theme the performance management, the article aims to identify the impact of external communication in order to achieve performance. The working hypothesis of this article has assumed that the efficiency of the information flow regarded in two ways (agency-beneficiary and beneficiary-agency) generates the performance of the agency. It is essential to talk about the communication, not only between the staff from AJOFM Dâmbovita and its beneficiaries (informing about the services, resolving the claims), but also from beneficiary to the agency (presenting the demands in order to be satisfied). In the first part we have analyzed the concepts from the perspective of national and international literature, focusing on the specialists’ opinion in this field. In order to support the argument during the scientific approach, we have used as tool a Benchmarking on external communication. The conclusion of the article is that the role of communication is essential in achieving performance.

Suggested Citation

  • Constanta, POPESCU & Diana, SERB & Carmen, ANDREIANA, 2016. "The Role Of Communication In Improving The Performance Of The Services Provided By The Workforce Recruitment Agencies," Management Strategies Journal, Constantin Brancoveanu University, vol. 31(1), pages 181-187.
    • Handle: RePEc:brc:journl:v:31:y:2016:i:1:p:181-187
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    References listed on IDEAS

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    1. Constanta Popescu & Serb Diana Elena & Andreiana Carmen, 2014. "An analysis of the Romanian labor market under the impact of the contemporary world’s problems using the regression function," Computational Methods in Social Sciences (CMSS), "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences, vol. 2(2), pages 15-21, December.
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      More about this item

      Keywords

      communication; performance; organization; performance management;
      All these keywords.

      JEL classification:

      • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
      • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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