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The Correlation Between External Stimulation And The Decision To Choose A Supply Of Wide Product Consumption By Consumers

Author

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  • Loredana Maria PAUNESCU

    (Petroleum-Gas University of Ploiesti, Romania)

Abstract

Considering that the proposed model is based on the knowledge of external stimuli, which can be key factors in the design of a message and which can thus influence the consumers' decision regarding the choice of a product, determining the sociological variables that can contribute to the modification in favorable sense of the buying behavior of consumers was conducted an exploratory research at the level of consumers of consumer products in Prahova County.

Suggested Citation

  • Loredana Maria PAUNESCU, 2021. "The Correlation Between External Stimulation And The Decision To Choose A Supply Of Wide Product Consumption By Consumers," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 6(2), pages 116-121.
    • Handle: RePEc:brc:brccej:v:6:y:2021:i:2:p:116-121
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    More about this item

    Keywords

    external stimuli; decision; choice; product assortment; consumer;
    All these keywords.

    JEL classification:

    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O47 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Empirical Studies of Economic Growth; Aggregate Productivity; Cross-Country Output Convergence

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