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Bank Marketing Environment. Pest Analysis For The Romanian Bank System

Author

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  • Réka (DOMBI) BARABÁS

    (”Transilvania” University of Brasov, Romania)

Abstract

The marketing environment of a company isidentified in the multitude of actors and forces exterior to marketing thathave an impact on the ability of marketing managers to establish and maintainsuccessful relationships with their target group clients. This providesfavourable occasions but it also poses threats. Each organisation functionsunder the conditions offered by its external environment. In this respect, theresults of its activities greatly depend on the extent of being familiar withthe phisiognomy and functioning mechanism of the environment and on the possibilitiesand ability of the organisation to make use of the possibilities and to avoiddistresses posed by it.

Suggested Citation

  • Réka (DOMBI) BARABÁS, 2018. "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(3), pages 192-197.
    • Handle: RePEc:brc:brccej:v:3:y:2018:i:3:p:192-197
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    More about this item

    Keywords

    marketing; marketing micro-environment; marketing macro-environment; market relations; bank system;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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