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Marketing Strategies And Policies For Developing Tourism In The Centre Region

Author

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  • Kinga (LÁZÁR) KÁDÁR

    (”Transilvania” University of Bra?ov, Romania)

Abstract

Tourism is one of the economic branches that has expanded fast over the last.decades. The motivation of tourists are very different: some tourists seek rest and relaxation, other adventure, some tourists prefer nature, while other tourists want to discover new places or are interested in historical, cultural objectives or cultural manifestations. Health rehabilitation also counts, among the frequently encountered tourist motivations. There is a quite well-structured segmentation of the tourism market according to the characteristics of tourists such as age, family situation, educational attainment, level of income.

Suggested Citation

  • Kinga (LÁZÁR) KÁDÁR, 2018. "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 58-64.
    • Handle: RePEc:brc:brccej:v:3:y:2018:i:2:p:58-64
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    More about this item

    Keywords

    promotion; marketing policies; tourism; SWOT analysis;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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