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Analysis Of The Competitive Environment Of The Foundation Of Sustainable Development

Author

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  • Madalina ALBU

    (Petroleum-Gas University of Ploiesti, Romania)

Abstract

The competitiveness of any economic activity is related to the development and implementation of effective strategies that maximize stakeholder profits. Strategies define the company's long-term direction and ensure the management of resources to achieve the objectives. Also, knowledge of the direction and steps to follow can lead to an essential reduction in the risks of operationalization of the company's strategies. Each factor is subjected to a specific analysis process to identify the characteristics and issues underlying the development of the economic strategy. This analysis is a managerial tool to examine the organization to identify the problems it encounters and to find solutions to solve it. On the basis of the theoretical aspects presented in the paper, a case study was carried out at Electrica Furnizare. Customer focus, service quality, constructive dialogue with customers, willingness to develop and innovate are aspects that Electrica Supply offers besides supplying electricity and perhaps supplying natural gas. On the basis of the analysis carried out, proposals and recommendations may be formulated to generate the sustainable development of the organization.

Suggested Citation

  • Madalina ALBU, 2018. "Analysis Of The Competitive Environment Of The Foundation Of Sustainable Development," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 37-42.
    • Handle: RePEc:brc:brccej:v:3:y:2018:i:2:p:37-42
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    More about this item

    Keywords

    competitive environment; sustainable development; strategy; strategic management;
    All these keywords.

    JEL classification:

    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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