IDEAS home Printed from https://ideas.repec.org/a/bra/journl/v2y2011i2p32-40.html
   My bibliography  Save this article

English Shop Signs and Brand Names

Author

Listed:
  • Parvaneh Khosravizadeh

    (Assistant Professor, Vice-Dean of Research and Graduate Studies, Languages and Linguistics Center, Sharif University of Technology, Islamic Republic Of Iran)

  • Hemaseh Bagheri Sanjareh

    (MA Student, TEFL program, Languages and Linguistics Center, Sharif University of Technology, Islamic Republic Of Iran,)

Abstract

The present study tries to investigate the people’s attitude to the use of English words in TV commercials, brand-naming and shop signs in Iran and specifically in Tehran where due to the fact that it is the capital, more English might be used for the sake of foreigners. The widespread use of English shop signs and English brand names for recently produced goods drove the researchers to investigate peoples’ attitude as consumers from two aspects of age and education. To reach the research goal, a questionnaire was devised and distributed to 100 people at random selection probing their attitudes while considering two factors of age and education. The result of the research will mostly benefit sociolinguists and business marketers.

Suggested Citation

  • Parvaneh Khosravizadeh & Hemaseh Bagheri Sanjareh, 2011. "English Shop Signs and Brand Names," BRAND. Broad Research in Accounting, Negotiation, and Distribution, EduSoft Publishing, vol. 2(2), pages 32-40, October.
    • Handle: RePEc:bra:journl:v:2:y:2011:i:2:p:32-40
    as

    Download full text from publisher

    File URL: http://www.edusoft.ro/brand/RePEc/bra/journl/brand_2_parvaneh.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015. "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences 2304200, International Institute of Social and Economic Sciences.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bra:journl:v:2:y:2011:i:2:p:32-40. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bogdan Patrut (email available below). General contact details of provider: http://brand.edusoft.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.