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Analyze customer journeys on social networks: the case of online learning website tuyensinh247.com

Author

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  • Nguyen Thi Phi Nga
  • Nong Tien Thanh

Abstract

Understanding customer journal is so important for all the enterprises, especially for the servcie sector such as education, medical or others. The main content of the current paper is to analyze the case of website tuyensinh247.com through aidasra model and customer journey map of tuyensinh247.com with the qualitative research methodology by observing. And the application lessons are also mentioned in the final part of the paper.

Suggested Citation

  • Nguyen Thi Phi Nga & Nong Tien Thanh, 2024. "Analyze customer journeys on social networks: the case of online learning website tuyensinh247.com," SPAST Reports, SPAST Foundation, vol. 1(2).
    • Handle: RePEc:bps:jspath:v:1:y:2024:i:2:id:5020
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    File URL: https://spast.org/article/view/5020/424
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