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‚China Inbound Service‘: Ein Ansatz, die Wertschöpfung mit chinesischen Gästen in den alpinen Destinationen zu halten

Author

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  • Haller-Rupf Barbara

    (Hochschule für Technik und Wirtschaft HTW Chur, Institut für Tourismus und Freizeit ITF, Comercialstrasse 19, CH-7000 Chur, Schweiz, Switzerland)

  • Schillo Katrin

    (Hochschule für Technik und Wirtschaft HTW Chur, Schweizerisches Institut für Entrepreneurship (SIFE), Comercialstrasse 22, CH-7000 Chur, Schweiz, Switzerland)

Abstract

Chinese outbound tourism offers huge potential to Alpine destinations and great challenges as well. Therefore, the question arises, which products and services based on what kind of organization increases the value added in the destinations most. Findings of customer surveys in two destinations as well as expert and focus group discussions on travel expectations and behavior of Chinese FIT guests, are analyzed in the project ‘China Inbound Service’. It turns out that guests, who come to Europe repeatedly, stay longer in a destination in order to enjoy activities like skiing or nature experiences. Moreover, suggestions were developed to improve the quality of tourism services as well as to bundle services across all involved destinations and service providers.

Suggested Citation

  • Haller-Rupf Barbara & Schillo Katrin, 2017. "‚China Inbound Service‘: Ein Ansatz, die Wertschöpfung mit chinesischen Gästen in den alpinen Destinationen zu halten," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 9(2), pages 339-356, November.
    • Handle: RePEc:bpj:touwis:v:9:y:2017:i:2:p:339-356:n:8
    DOI: 10.1515/tw-2017-0019
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