IDEAS home Printed from https://ideas.repec.org/a/bpj/touwis/v9y2017i2p277-303n5.html
   My bibliography  Save this article

Going international im Krisenmodus: Internationalisierungsprozesse klein- und mittelständischer Tourismusunternehmen in Jordanien

Author

Listed:
  • Scherle Nicolai

    (Hochschule für Oekonomie und Management (FOM), Professur für Intercultural Management & Diversity, Arnulfstraße 30, D-80335, München, Germany)

  • Pillmayer Markus

    (Technische Hochschule Deggendorf, European Campus Rottal-Inn, Professur International Destination Management, Max-Breiherr-Straße 32, D-84347, Pfarrkirchen, Germany)

Abstract

More than any other branch, tourism is the embodiment of internationalization par excellence. Not only is the supply and demand side internationalized, but at least in an international context, an essential feature of the service is that it is created in cross-border cooperation. Based primarily on a qualitative-empirical study, this article attempts to offer insights into the ongoing internationalization processes of small and medium-sized tourism companies in Jordan. In this context, not only are core conceptual approaches to the internationalization of company activities explored, but also the extent to which they mirror the internationalization processes under investigation. The study is particularly relevant due to the complex and far-reaching implications of the socalled Arab Spring, which repeatedly torpedoed the internationalization ambitions of those involved and thus imposed a continuous state of crisis on a number of internationalization processes.

Suggested Citation

  • Scherle Nicolai & Pillmayer Markus, 2017. "Going international im Krisenmodus: Internationalisierungsprozesse klein- und mittelständischer Tourismusunternehmen in Jordanien," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 9(2), pages 277-303, November.
    • Handle: RePEc:bpj:touwis:v:9:y:2017:i:2:p:277-303:n:5
    DOI: 10.1515/tw-2017-0016
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/tw-2017-0016
    Download Restriction: no
    File URL: https://libkey.io/10.1515/tw-2017-0016?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:touwis:v:9:y:2017:i:2:p:277-303:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.