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Qualitätsinitiativen im Gesundheitstourismus: Die Besonderheiten des Netzwerkes „Vitalurlaub in Sachsen“: Symbiosen und Synergieeffekte der Netzwerkaktivitäten

Author

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  • Ziegenbalg Michaela

    (Tourismusberatung Dresden, Johannes-Brahms-Str. 17, 01259 Dresden)

Abstract

Quality initiatives at federal state level represent the creation of networks of heterogeneous and complementary single brands and achievement bearers who are to be understood as a further development of the resource-based view. With the quality initiative „vital vacation in Saxony“ pursues the land marketing society of Saxony the aim to reach a unique positioning of the product line in the hard fought health market and wellness market of the federal states and the various quality seal. Before this background the contribution is designed to grasp the network activities and to arrange as well as to derive symbioses and synergies.

Suggested Citation

  • Ziegenbalg Michaela, 2015. "Qualitätsinitiativen im Gesundheitstourismus: Die Besonderheiten des Netzwerkes „Vitalurlaub in Sachsen“: Symbiosen und Synergieeffekte der Netzwerkaktivitäten," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 7(1), pages 73-82, May.
    • Handle: RePEc:bpj:touwis:v:7:y:2015:i:1:p:73-82:n:7
    DOI: 10.1515/tw-2015-0107
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