IDEAS home Printed from https://ideas.repec.org/a/bpj/touwis/v14y2022i2p227-242n6.html
   My bibliography  Save this article

Die aktuelle Lage der Kreuzfahrtindustrie: Besondere Herausforderungen für Finanzmanagement, Strategie und Marketing

Author

Listed:
  • Schabbing Bernd

    (International School of Managment Department Marketing, Sales, Tourism & Sports Otto-Hahn-Str. 14, 44227 Dortmund Dortmund Deutschland)

Abstract

International Cruise Markets are demolished by COVID 19 even stronger than tourism in general. The unclear and fast changing situation and development of COVID 19 and the corresponding governmental measures forced the cruise industry to massive changes in operations during 2020 and 2021. This led to a high decrease of cruise activities and therefore earnings and a high increase of financial needs during 2020 and 2021 and therefore to severe challenges for cruise industry finances. This and its nature as a highly competitive growth market strongly changed the situation and market of cruise industry worldwide. The paper presents the changes in 2020 and 2021 and the main results and challenges for the cruise industry, which followed from those developments. Main fields of interest are finances, marketing and sustainability of cruising with a focus on german cruise market.

Suggested Citation

  • Schabbing Bernd, 2022. "Die aktuelle Lage der Kreuzfahrtindustrie: Besondere Herausforderungen für Finanzmanagement, Strategie und Marketing," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 14(2), pages 227-242, July.
    • Handle: RePEc:bpj:touwis:v:14:y:2022:i:2:p:227-242:n:6
    DOI: 10.1515/tw-2022-0002
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/tw-2022-0002
    Download Restriction: no
    File URL: https://libkey.io/10.1515/tw-2022-0002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:touwis:v:14:y:2022:i:2:p:227-242:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.