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Neue Strategien für die Destinationsentwicklung im Deutschlandtourismus? – Ansatzpunkte für eine Post-Corona-Zeit

Author

Listed:
  • Olbrich Natalie

    (Katholische Universität Eichstätt-Ingolstadt Lehrstuhl Tourismus/Zentrum für Entrepreneurship Pater-Philipp-Jeningen-Platz 2, 85072 Tel.: +49 842193/21279 Eichstätt Germany)

  • Pechlaner Harald

    (Katholische Universität Eichstätt-Ingolstadt Lehrstuhl Tourismus/Zentrum für Entrepreneurship Pater-Philipp-Jeningen-Platz 2, 85072 Tel.: +49 8421/9321185 Eichstätt Germany)

Abstract

Using the example of destination development in German tourism, this paper aims to analyze strategic approaches to destination development in the context of the ongoing Covid-19-pandemic. The crisis has shown that a long-term strategy development is necessary for achieving goals of tourism competitiveness and that traditional business models need to be reconsidered. Based on the findings of a student excursion as well as a congress event, a qualitative interview study was conducted and it was found that the economic impact on destinations is far-reaching and that fundamental changes in destination development need to be discussed for a post-corona era. Especially the involvement and participation of the local population by means of dialogue management gains relevance in the context of the crisis and represents an important strategic instrument. However, the central challenge remains to integrate the local population into the processes in such a way that tourism awareness is sustainably promoted.

Suggested Citation

  • Olbrich Natalie & Pechlaner Harald, 2021. "Neue Strategien für die Destinationsentwicklung im Deutschlandtourismus? – Ansatzpunkte für eine Post-Corona-Zeit," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 13(3), pages 461-482, November.
    • Handle: RePEc:bpj:touwis:v:13:y:2021:i:3:p:461-482:n:3
    DOI: 10.1515/tw-2021-0023
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