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Nachhaltigkeitseinstellungen entlang der Customer Journey: ein nachfrageseitiger Vergleich der DACH-Länder vor und während der Covid-19 Pandemie

Author

Listed:
  • Seeler Sabrina

    (Deutsches Institut für Tourismusforschung (DITF), Fachhochschule Westküste Fachbereich Wirtschaft Fritz-Thiedemann-Ring 20, 25746 Heide Germany)

  • Köchling Anne

    (Deutsches Institut für Tourismusforschung (DITF), Fachhochschule Westküste Fachbereich Wirtschaft Fritz-Thiedemann-Ring 20, 25746 Heide Germany)

  • Krüger Manon

    (Deutsches Institut für Tourismusforschung (DITF), Fachhochschule Westküste Fachbereich Wirtschaft Fritz-Thiedemann-Ring 20, 25746 Heide Germany)

  • Eisenstein Bernd

    (Deutsches Institut für Tourismusforschung (DITF), Fachhochschule Westküste Fachbereich Wirtschaft Fritz-Thiedemann-Ring 20, 25746 Heide Germany)

Abstract

The Covid-19 pandemic poses unprecedented challenges for the global tourism industry. However, the pandemic is also seen as watershed moment and turning point towards more sustainability in post-Covid-19 tourism. Such positive transformation also requires tourists’ consciousness and their willingness to change as well as the reduction of the attitude-behaviour-gap. This empirical paper addresses existing knowledge gaps by examining the attitudes towards sustainability among the German, Austrian and Swiss travelling population. It also explores whether such attitudes have changed between 2018 and 2020. Generally, results show a certain restraint in case of sustainability aspects that require active engagement. Across the three case studies, somewhat positive shifts towards more sustainability between 2018 and 2020 were found and the Swiss show the greatest willingness to behave sustainably during holiday trips. Thus, this empirical paper provides an important contribution for more sustainable tourism post-Covid-19.

Suggested Citation

  • Seeler Sabrina & Köchling Anne & Krüger Manon & Eisenstein Bernd, 2021. "Nachhaltigkeitseinstellungen entlang der Customer Journey: ein nachfrageseitiger Vergleich der DACH-Länder vor und während der Covid-19 Pandemie," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 13(3), pages 444-460, November.
    • Handle: RePEc:bpj:touwis:v:13:y:2021:i:3:p:444-460:n:1
    DOI: 10.1515/tw-2021-0028
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