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Die COVID-19 Pandemie als Treiber von Innovationen in der Tourismusbranche? Ein Fallbeispiel der niederösterreichischen Bergbahnen

Author

Listed:
  • Steiger Robert

    (Universität Innsbruck Institut für Finanzwissenschaft Universitätsstrasse 15, 6020 Tel. +43 512 507 70220 Innsbruck Österreich)

  • Peters Mike

    (Universität Innsbruck Institut für Strategisches Management, Marketing und Tourismus Universitätsstrasse 15 , 6020 Tel. +43 512 507 72450 Innsbruck Österreich)

  • Redl Markus

    (Ecoplus Alpin GmbH Niederösterreich-Ring 2, Haus A , 3100 Tel. +43 2742 9000-19655 St. Pölten Österreich)

  • Schnitzer Martin

    (Universität Innsbruck Institut für Sportwissenschaft Fürstenweg 185, 6020 Tel. +43 512 507 45865 Innsbruck Österreich)

Abstract

Crises have the potential to stimulate change processes in companies and tourism destinations alike. The aim of this paper is to investigate the COVID-19 crisis as a potential driver of innovations in tourism. As case study ski areas in Lower Austria are used, which in contrast to many other alpine regions were open in the winter season 2020/21. A document and internet analysis as well as interviews with decision makers were conducted to get insights into the preparation, implementation and evaluation of specific measures in the winter season 2020/21. The high demand pressure from the metropolitan area of Vienna posed a particular challenge to decision makers. With online tools and a supra-regional concept, new forms of digitization, visitor management, customer loyalty and pricing could be tested. The experiences made with these new measures during the 2020/21 season could help to make the tourism industry more resilient towards external stressors.

Suggested Citation

  • Steiger Robert & Peters Mike & Redl Markus & Schnitzer Martin, 2021. "Die COVID-19 Pandemie als Treiber von Innovationen in der Tourismusbranche? Ein Fallbeispiel der niederösterreichischen Bergbahnen," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 13(3), pages 405-422, November.
    • Handle: RePEc:bpj:touwis:v:13:y:2021:i:3:p:405-422:n:10
    DOI: 10.1515/tw-2021-0030
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