IDEAS home Printed from https://ideas.repec.org/a/bpj/touwis/v12y2020i1p7-37n1.html
   My bibliography  Save this article

Touristische Beschilderung – Wahrnehmung und Erinnerung der touristischen Unterrichtungstafeln an deutschen Autobahnen

Author

Listed:
  • Groß Sven

    (Hochschule HarzInstitut für Tourismusforschung (ITF)WernigerodeDeutschland)

  • Felser Georg

    (Hochschule HarzProfessur für Markt- und KonsumpsychologieFriedrichstraße 57–59, 38855WernigerodeDeutschland)

Abstract

In recent years more and more tourist information signs have been erected on German motorways. According to the guideline for tourist signage (RtB), these should serve to provide information about important tourist destinations and have an indicative function. Whether they are actually perceived by drivers and whether drivers can remember these signs and the sights, cities and landscapes depicted on them has not yet been scientifically investigated. For this reason, the present study presents the results of 29 semi-structures interviews and 25 recognition tests, so that for the first time it is possible to provide clues to the questions posed previously. In addition to the content results, the memory test itself will also be tested for its applicability in tourism and transport research. Important results are as follows: Almost all participants did perceive the tourist information boards. In addition, a free recall and supported memory can be observed among the majority of subjects. Thus the participants can distinguish between seen before and new signs, so that the ability to discriminate is given. This, however, varies between participants. Some cannot or hardly remember the signs and others can remember them much better and say of themselves that they have a “photographic memory”.

Suggested Citation

  • Groß Sven & Felser Georg, 2020. "Touristische Beschilderung – Wahrnehmung und Erinnerung der touristischen Unterrichtungstafeln an deutschen Autobahnen," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 12(1), pages 7-37, July.
    • Handle: RePEc:bpj:touwis:v:12:y:2020:i:1:p:7-37:n:1
    DOI: 10.1515/tw-2020-0001
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/tw-2020-0001
    Download Restriction: no
    File URL: https://libkey.io/10.1515/tw-2020-0001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:touwis:v:12:y:2020:i:1:p:7-37:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.