IDEAS home Printed from https://ideas.repec.org/a/bpj/touwis/v11y2019i1p99-108n6.html
   My bibliography  Save this article

Customer Orientation in Share Tourism: Investigating Transformations in Peer Behavior

Author

Listed:
  • Mattner Elisabeth

    (Fakultät für Tourismus, Hochschule für angewandte Wissenschaften Kempten, Bahnhofstraße 61, D-87435 Kempten (Allgäu)Germany)

  • Peters Julia E.

    (Fakultät für Tourismus, Hochschule für angewandte Wissenschaften Kempten, Bahnhofstraße 61, D-87435 Kempten (Allgäu)Germany)

Abstract

With products becoming increasingly exchangeable and markets reaching their saturation limits customer orientation has become an integral tool for companies’ economic success. While customer orientation in a traditional corporate context has been researched extensively and a number of measurement approaches have been developed, there has not yet been any research concerning customer orientation in the sharing economy. As sharing economy businesses operate differently in companies with a traditional corporate background, it is considered that not all indicators of customer orientation in traditional enterprises also apply to companies of the sharing economy. Therefore, in this research those differences were investigated to suggest indicators of customer orientation in the sharing economy and test them upon their practical relevance in peer-to-peer marketplaces.

Suggested Citation

  • Mattner Elisabeth & Peters Julia E., 2019. "Customer Orientation in Share Tourism: Investigating Transformations in Peer Behavior," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 11(1), pages 99-108, April.
    • Handle: RePEc:bpj:touwis:v:11:y:2019:i:1:p:99-108:n:6
    DOI: 10.1515/tw-2019-0006
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/tw-2019-0006
    Download Restriction: no
    File URL: https://libkey.io/10.1515/tw-2019-0006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:touwis:v:11:y:2019:i:1:p:99-108:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.