The Value of Consumer Data in Online Advertising
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DOI: 10.1515/rne-2017-0066
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- Marc Bourreau & Bernard Caillaud & Romain de Nijs, 2017. "The Value of Consumer Data in Online Advertising," Post-Print hal-02085279, HAL.
- Marc Bourreau & Bernard Caillaud & Romain de Nijs, 2017. "The Value of Consumer Data in Online Advertising," PSE-Ecole d'économie de Paris (Postprint) hal-02085279, HAL.
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Cited by:
- Shuilin Liu & Xudong Lin & Xiaoli Huang & Hanyang Luo & Sumin Yu, 2023. "Research on Service-Driven Benign Market with Platform Subsidy Strategy," Mathematics, MDPI, vol. 11(2), pages 1-21, January.
- Anna D’Annunzio & Antonio Russo, 2024. "Intermediaries in the Online Advertising Market," Marketing Science, INFORMS, vol. 43(1), pages 33-53, January.
- Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2021.
"Optimal Information Disclosure in Auctions,"
Cowles Foundation Discussion Papers
2318, Cowles Foundation for Research in Economics, Yale University.
- Bergemann, Dirk & Heumann, Tibor & Morris, Stephen & Sorokin, Constantine & Winter, Eyal, 2022. "Optimal Information Disclosure in Auctions," CEPR Discussion Papers 16858, C.E.P.R. Discussion Papers.
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Keywords
auction; data; online advertising;All these keywords.
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