IDEAS home Printed from https://ideas.repec.org/a/bpj/jossai/v2y2014i3p206-216n2.html
   My bibliography  Save this article

Pricing Strategy and Governments Intervention for Green Supply Chain with Strategic Customer Behavior

Author

Listed:
  • Ma Changsong

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu610031, China)

  • Li Tian

    (Logistics Research Institute, Tian Fu College of Southwestern University of Finance and Economics, Chengdu, China)

  • Li Cong

    (Logistics Research Institute, Tian Fu College of Southwestern University of Finance and Economics, Chengdu, China)

  • He Hua

    (School of Transportation and Logistics, Southwest Jiaotong University, Chengdu, China)

Abstract

This paper researches the pricing strategy and government intervention mechanism for green supply chain in monopoly market, while considering strategic customer behavior. According to optimization theory, it establishes the target functions of retailer and strategic customers and investigates the interactions between retailer and strategic customers in accordance with Stackelberg’s game theory, so as to confirm the optimal discount level for green products. In addition, it discusses the regulatory effect of government intervention, including the guiding price and fiscal subsides, on the sales of green products. The research shows that the retailer can make the profit maximization by adjusting the discount level; the governments can regulate the sales of products by implementing the guiding price and fiscal subsides to the retailer.

Suggested Citation

  • Ma Changsong & Li Tian & Li Cong & He Hua, 2014. "Pricing Strategy and Governments Intervention for Green Supply Chain with Strategic Customer Behavior," Journal of Systems Science and Information, De Gruyter, vol. 2(3), pages 206-216, June.
    • Handle: RePEc:bpj:jossai:v:2:y:2014:i:3:p:206-216:n:2
    DOI: 10.1515/JSSI-2014-0206
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/JSSI-2014-0206
    Download Restriction: no
    File URL: https://libkey.io/10.1515/JSSI-2014-0206?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gérard P. Cachon & Robert Swinney, 2009. "Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers," Management Science, INFORMS, vol. 55(3), pages 497-511, March.
    2. C K Anderson & J G Wilson, 2003. "Wait or buy? The strategic consumer: Pricing and profit implications," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 54(3), pages 299-306, March.
    3. Zhu, Qinghua & Geng, Yong & Sarkis, Joseph & Lai, Kee-hung, 2011. "Evaluating green supply chain management among Chinese manufacturers from the ecological modernization perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(6), pages 808-821.
    4. Yossi Aviv & Amit Pazgal, 2008. "Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers," Manufacturing & Service Operations Management, INFORMS, vol. 10(3), pages 339-359, December.
    5. Wedad Elmaghraby & Altan Gülcü & P{i}nar Keskinocak, 2008. "Designing Optimal Preannounced Markdowns in the Presence of Rational Customers with Multiunit Demands," Manufacturing & Service Operations Management, INFORMS, vol. 10(1), pages 126-148, June.
    6. Sheu, Jiuh-Biing & Chen, Yenming J., 2012. "Impact of government financial intervention on competition among green supply chains," International Journal of Production Economics, Elsevier, vol. 138(1), pages 201-213.
    7. Petra Christmann & Glen Taylor, 2001. "Globalization and the Environment: Determinants of Firm Self-Regulation in China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(3), pages 439-458, September.
    8. James D. Dana, Jr. & Nicholas C. Petruzzi, 2001. "Note: The Newsvendor Model with Endogenous Demand," Management Science, INFORMS, vol. 47(11), pages 1488-1497, November.
    9. Xuanming Su & Fuqiang Zhang, 2008. "Strategic Customer Behavior, Commitment, and Supply Chain Performance," Management Science, INFORMS, vol. 54(10), pages 1759-1773, October.
    10. Yuri Levin & Jeff McGill & Mikhail Nediak, 2009. "Dynamic Pricing in the Presence of Strategic Consumers and Oligopolistic Competition," Management Science, INFORMS, vol. 55(1), pages 32-46, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dong, Junfeng & Wu, Desheng Dash, 2019. "Two-period pricing and quick response with strategic customers," International Journal of Production Economics, Elsevier, vol. 215(C), pages 165-173.
    2. Arian Aflaki & Pnina Feldman & Robert Swinney, 2019. "Becoming Strategic: Endogenous Consumer Time Preferences and Multiperiod Pricing," Operations Research, INFORMS, vol. 68(4), pages 1116-1131, July.
    3. Chang Hwan Lee & Tsan‐Ming Choi & T.C.E. Cheng, 2015. "Selling to strategic and loss‐averse consumers: Stocking, procurement, and product design policies," Naval Research Logistics (NRL), John Wiley & Sons, vol. 62(6), pages 435-453, September.
    4. Adam J. Mersereau & Dan Zhang, 2012. "Markdown Pricing with Unknown Fraction of Strategic Customers," Manufacturing & Service Operations Management, INFORMS, vol. 14(3), pages 355-370, July.
    5. Cuihong Li & Fuqiang Zhang, 2013. "Advance Demand Information, Price Discrimination, and Preorder Strategies," Manufacturing & Service Operations Management, INFORMS, vol. 15(1), pages 57-71, September.
    6. Song, Yanan & Zhao, Xiaobo, 2016. "Strategic customer behavior facing possible stockout: An experimental study," International Journal of Production Economics, Elsevier, vol. 180(C), pages 57-67.
    7. Yossi Aviv & Mike Mingcheng Wei & Fuqiang Zhang, 2019. "Responsive Pricing of Fashion Products: The Effects of Demand Learning and Strategic Consumer Behavior," Management Science, INFORMS, vol. 65(7), pages 2982-3000, July.
    8. Fei Gao & Xuanming Su, 2017. "Manufacturing & Service Operations Management," Manufacturing & Service Operations Management, INFORMS, vol. 19(1), pages 84-98, February.
    9. Gérard P. Cachon & Pnina Feldman, 2015. "Price Commitments with Strategic Consumers: Why It Can Be Optimal to Discount More Frequently … Than Optimal," Manufacturing & Service Operations Management, INFORMS, vol. 17(3), pages 399-410, July.
    10. Xuanming Su, 2010. "Optimal Pricing with Speculators and Strategic Consumers," Management Science, INFORMS, vol. 56(1), pages 25-40, January.
    11. Jun Li & Nelson Granados & Serguei Netessine, 2014. "Are Consumers Strategic? Structural Estimation from the Air-Travel Industry," Management Science, INFORMS, vol. 60(9), pages 2114-2137, September.
    12. Qian Liu & Garrett van Ryzin, 2011. "Strategic Capacity Rationing when Customers Learn," Manufacturing & Service Operations Management, INFORMS, vol. 13(1), pages 89-107, September.
    13. Zhang, Yang & Du, Xiaomin, 2017. "Network effects on strategic interactions: A laboratory approach," Journal of Economic Behavior & Organization, Elsevier, vol. 143(C), pages 133-146.
    14. Ham, Sung H. & He, Chuan & Zhang, Dan, 2022. "The promise and peril of dynamic targeted pricing," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1150-1165.
    15. Mehmet Sekip Altug & Tolga Aydinliyim, 2016. "Counteracting Strategic Purchase Deferrals: The Impact of Online Retailers’ Return Policy Decisions," Manufacturing & Service Operations Management, INFORMS, vol. 18(3), pages 376-392, July.
    16. Gérard P. Cachon & Santiago Gallino & Marcelo Olivares, 2019. "Does Adding Inventory Increase Sales? Evidence of a Scarcity Effect in U.S. Automobile Dealerships," Management Science, INFORMS, vol. 65(4), pages 1469-1485, April.
    17. Nicole Perez Becker & Benny Mantin & Joachim Arts, 2022. "Strategic Behavior in a Serial Newsvendor," DEM Discussion Paper Series 22-02, Department of Economics at the University of Luxembourg.
    18. Gérard P. Cachon & Robert Swinney, 2009. "Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers," Management Science, INFORMS, vol. 55(3), pages 497-511, March.
    19. Xu, Lei & Li, Yongjian & Govindan, Kannan & Xu, Xiaolin, 2015. "Consumer returns policies with endogenous deadline and supply chain coordination," European Journal of Operational Research, Elsevier, vol. 242(1), pages 88-99.
    20. Du, Jie & Zhang, Juliang & Hua, Guowei, 2015. "Pricing and inventory management in the presence of strategic customers with risk preference and decreasing value," International Journal of Production Economics, Elsevier, vol. 164(C), pages 160-166.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:jossai:v:2:y:2014:i:3:p:206-216:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.