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Research Productivity in Business Economics: The Case of Marketing

Author

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  • Diamantopoulos Adamantios

    (University of Vienna,Vienna, Austria)

  • Wagner Udo

    (University of Vienna,Vienna, Austria)

Abstract

The German Economic Review (GER) recently published a paper by Fabel, Hein and Hofmeister about research productivity in Austrian, German and Swiss universities. The authors derive the rankings of institutions and subject areas by analyzing an impressive and comprehensive dataset, which captures the research output of business administration departments. While these rankings might hold at an aggregate level, they lack face validity at a subject-specific level. This lack of validity is demonstrated in the case of marketing by analyzing the research output of the top-ranked institutions in top-ranked journals. A number of proposals to overcome these kinds of problems are provided.

Suggested Citation

  • Diamantopoulos Adamantios & Wagner Udo, 2009. "Research Productivity in Business Economics: The Case of Marketing," German Economic Review, De Gruyter, vol. 10(2), pages 243-248, May.
    • Handle: RePEc:bpj:germec:v:10:y:2009:i:2:p:243-248
    DOI: 10.1111/j.1468-0475.2009.00468.x
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