IDEAS home Printed from https://ideas.repec.org/a/boh/actaub/v3y2000i2p43-49.html
   My bibliography  Save this article

Specialities of the management of direct sale of consumer goods

Author

Listed:
  • Iveta Pouzarová

    (University of South Bohemia in České Budějovice)

Abstract

In the last decade the world trade was influenced by great and important changes under the influence of internationalization, globalization of the trade. Development of IT, especially of Internet caused a great change in the classical marketing chains. Direct sale also develops very much. Although it is an old business method, it is nowadays connected with world marketing and network marketing, direct sale becomes serious competition for retail trade.

Suggested Citation

  • Iveta Pouzarová, 2000. "Specialities of the management of direct sale of consumer goods," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 3(2), pages 43-49.
    • Handle: RePEc:boh:actaub:v:3:y:2000:i:2:p:43-49
    as

    Download full text from publisher

    File URL: https://acta.ef.jcu.cz/artkey/aub-200002-0007_specialities-of-the-management-of-direct-sale-of-consumer-goods.php
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:boh:actaub:v:3:y:2000:i:2:p:43-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tereza Šťástková (email available below). General contact details of provider: https://edirc.repec.org/data/efjcucz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.