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The Role of Social Media on Jordanian Universities and Practice of Risk Management

Author

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  • Hossam Haddad

    (University of Debrecen)

Abstract

This research aims at: (1) identifying the impact of social media on Jordanian universities, in relevance to reputation and crisis communications; (2) investigating the measures applied to deal with possible reputation and crisis emergencies, and (3) developing a risk register for ensuring best practice of risk management. One hundred questionnaires were randomly distributed to 5 universities, and 20 students were selected from each one. The findings have revealed that the connection between social media and risk management has a great impact on the reputation of the university. In accordance with this, operational authorities in Jordan, as the Ministry of Higher Education should demonstrate to Jordanian universities how essential it is to implement a crisis communication and risk management plan in relevance to social media as well as other processes.Fultext: https://doi.org/10.1515/acta-2017-0002

Suggested Citation

  • Hossam Haddad, 2017. "The Role of Social Media on Jordanian Universities and Practice of Risk Management," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 20(1), pages 11-20.
    • Handle: RePEc:boh:actaub:v:20:y:2017:i:1:p:11-20
    DOI: 10.1515/acta-2017-0002
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    More about this item

    Keywords

    risk; crisis communication; social media; Jordan; university;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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