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A Marketing Review Over The Content Of The Consumer`S Private Space

Author

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  • VEGHES Calin
  • ACATRINEI Carmen
  • DUGULAN Diana

Abstract

The increased employment of the direct communication media, and the extended processing of the personal data has intensified the discussions about how approaching the consumer`s private space and protecting his or herprivacy. The unclear and general definition of the personal data content and protection leaves room for an inappropriate employment of this data affecting the direct marketing industry. Paper examines the evolution of the consumer`s private space content and dynamic based on the results provided by the research waves conducted in 2010 and 2012 using an identical methodology employed at the level of two similar samples of Romanian consumers.

Suggested Citation

  • VEGHES Calin & ACATRINEI Carmen & DUGULAN Diana, 2012. "A Marketing Review Over The Content Of The Consumer`S Private Space," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 423-428.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:423-428
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
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    Cited by:

    1. Călin Vegheş & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012. "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-36.

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