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Model Based On Key Performance Indicators For Assessing The Market Position Of A Company. Case Study In A Car Rental Company

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  • URSACESCU Minodora
  • CIOC Mihai

Abstract

The present paper is the result of a research approach realized on the Romanian car rental services` market. Beginning from the characteristics of this economic sector and from the activity`s specificities of the car rental companies, the present study intends to develop an evaluation model of the position on the competitive market of a Romanian company in the car rental industry, based on Key Performance Indicators and Balanced Scorecard. The research`s objectives reside in defining an indicators set depending on their importance and on the impact`s dimension over the organization`s competitive maturity level. The study`s result is the creation of an objective assessment instrument of the company`s rating on the car rental market.

Suggested Citation

  • URSACESCU Minodora & CIOC Mihai, 2012. "Model Based On Key Performance Indicators For Assessing The Market Position Of A Company. Case Study In A Car Rental Company," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 414-422.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:414-422
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