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Implications And Opportunities Of Online Advertising For Increasing The Romanian Marketing Work Market. Case Study: Online Advertising Regarding Job Marketing Promotion

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  • STOICA Ivona
  • DUMITRU Nicoleta Rossela
  • MUNTHIU Maria-Cristiana

Abstract

The upward trend of online advertising has been driven by the increasing number of Internet users, but also communicators need to get out of the mix of traditional media. Exploratory research was carried out aiming to study secondary sources of information on labor supply specialized in marketing at the national level in the context of skilled labor market in economics. It was also developed a quantitative research instrument which has an online survey completed by respondents aged between 18 and 55 years. The data collected were interpreted using descriptive analysis; chi square test was used in order to observe dependence between variables.

Suggested Citation

  • STOICA Ivona & DUMITRU Nicoleta Rossela & MUNTHIU Maria-Cristiana, 2012. "Implications And Opportunities Of Online Advertising For Increasing The Romanian Marketing Work Market. Case Study: Online Advertising Regarding Job Marketing Promotion," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 386-393.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:386-393
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