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Evaluating The Efficacy Of Marketing Activity In The Footwear Industry And The Necessary Measures To Endure The Crisis

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  • PASTIU Carmen Adina

Abstract

Thisresearchanalyzed theefficacyof marketing activityand tried tocapture the idea of acceding toordistancingfrom "excellence"in the marketing activity of surveyed companies. In order to attain success, to winandconsolidate afavorablepositionand toendurein this time ofcrisis, improvingmarketing activitybecomesan essential requirementespeciallyfor thelightindustry sectorwhich is alreadyveryvulnerable.

Suggested Citation

  • PASTIU Carmen Adina, 2012. "Evaluating The Efficacy Of Marketing Activity In The Footwear Industry And The Necessary Measures To Endure The Crisis," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 310-313.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:310-313
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
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