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The Understanding Of Branding Process As A Management Tool That Helps The Companies To Differentiate On The Market

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Listed:
  • BUDAC Camelia

    (Lucian Blaga University of Sibiu)

  • BALTADOR Lia

    (Lucian Blaga University of Sibiu)

  • PETRASCU Daniela

    (Lucian Blaga University of Sibiu)

Abstract

This paper aims to be a brief presentation of branding as a management tool, both on its importance as a tool for the success of an organization on the market and the low level of understandingand use of the Romanian managers. An emerging economy like Romania`s today needs strong brands that could support the Romanian organizations in a global economy to win new markets and enforce their products and services, to distinguish themselves from their competitors and provide a more flexible supply range.

Suggested Citation

  • BUDAC Camelia & BALTADOR Lia & PETRASCU Daniela, 2012. "The Understanding Of Branding Process As A Management Tool That Helps The Companies To Differentiate On The Market," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 31-36.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:31-36
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