IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/vsupplementy2012i3p210-217.html
   My bibliography  Save this article

The Challenges And Business Potential Of Social Media And The Transformation Of Nowadays Corporate Communications

Author

Listed:
  • IONESCU Andreea
  • TATU Cristian Ionut

Abstract

Customers presently interact with companies in ways unimaginable even five years ago. The rapid growth of Social Media provides organizations with a great deal of information and yet, marketing practitioners seem to have a limited understanding of what Social Media exactly means, how it can be best used and quantified. This article intends to provide some clarification by describing the concept, and emphasize the difference from related concepts. We then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic.Finally, we present some pieces of advice for companies which decide to utilize Social Media.

Suggested Citation

  • IONESCU Andreea & TATU Cristian Ionut, 2012. "The Challenges And Business Potential Of Social Media And The Transformation Of Nowadays Corporate Communications," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 210-217.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:210-217
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:210-217. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.