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Sensory Dimensions Of The Destination Bucharest From The Point Of View Of Young People

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  • DITOIU Mihail-Cristian
  • STANCIOIU Aurelia-Felicia
  • TEODORESCU Nicolae

Abstract

For a marketer, any destination that has the objective of connecting the consumer`s emotions with the location`s elements must surprise the tourist by stimulating all his senses. Although this leads to an efficient positioning and creates a competitive advantage, marketers have focused primarily on the visual and auditory senses, neglecting the other three senses of the consumer. Thus, instead of having brands with five sensory dimensions, today we have two-dimensional brands. This study`s objective is to identify those sensory dimensions of the destination Bucharest perceived by internal tourists, starting from the destination`s forms of tourism and appealing elements.

Suggested Citation

  • DITOIU Mihail-Cristian & STANCIOIU Aurelia-Felicia & TEODORESCU Nicolae, 2012. "Sensory Dimensions Of The Destination Bucharest From The Point Of View Of Young People," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 129-134.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:129-134
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