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Csr Integration In Crisis Management – New Opportunities For Organisations

Author

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  • CRISTACHE Nicoleta
  • MICU Adrian
  • SUSANU Irina Olimpia

Abstract

The present paper tackles the issue of identifying a connection between crisis management and corporate social responsibility, which can also be a recipe option for organizations future success in strategic planning. CSR integration into business values improves the integrity of the organization, its business approach and also builds a capital for managing future crises. The results of this study show a superficial recognition of the role of CSR tools in crisis management shown by the Romanian managers. Nevertheless it provides support at the same time, for the premise that there is relationship between crisis management and CSR.

Suggested Citation

  • CRISTACHE Nicoleta & MICU Adrian & SUSANU Irina Olimpia, 2012. "Csr Integration In Crisis Management – New Opportunities For Organisations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(2), pages 77-82.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:2:p:77-82
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