IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/v74y2022i2p59-69.html
   My bibliography  Save this article

Measuring The Banking Competitiveness. A Case Study Of Romania

Author

Listed:
  • SITEA Daria Maria

    (Lucian Blaga University of Sibiu)

  • TIMBALARI Carolina

    (Lucian Blaga University of Sibiu)

Abstract

In today s economy, the banking industry is crucial in determining the standard of living. The Romanian economy has recently shown a reliance on bank finance, with the banking industry s key goals being to strengthen customer focus, foster digital transformation, and meet consumers needs as they relate to current trends. The COVID-19 pandemic had a significant impact on the Romanian economy, forcing it to overcome new obstacles in the banking sector. Thus, in order to manage their competitiveness, banks must create a resilience strategy. According to the financial reports, the most profitable Romanian banks in 2021 are: Banca Transilvania (BT), Banca Comercială Română (BCR) and Banca Română pentru Dezvoltare (BRD). These banks have the highest profit margins, with a cumulative 3.5 billion RON, which equates to 55% of the banking profit gain. This paper s primary goals are to: (1) provide a cumulative analysis of banking competitiveness and its key driving factors; and (2) examine the three major commercial banks of Romania - BT, BCR and BRD. Regarding to the five key indicators of banking competitiveness—total assets, net profit, market share, number of branches, and employees—we aimed to conduct a quick analysis of those three largest commercial banks in Romania. These institutions have a direct impact on the whole Romanian banking industry.

Suggested Citation

  • SITEA Daria Maria & TIMBALARI Carolina, 2022. "Measuring The Banking Competitiveness. A Case Study Of Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 74(2), pages 59-69, September.
    • Handle: RePEc:blg:reveco:v:74:y:2022:i:2:p:59-69
    DOI: 10.56043/reveco-2022-0018
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/74208sitea&timbalari.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.56043/reveco-2022-0018?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Competitiveness; Corporate Competitiveness; Romanian Banking Sector; COVID-19 Pandemic; Commercial Bank;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • E58 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Central Banks and Their Policies
    • F30 - International Economics - - International Finance - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • P47 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Performance and Prospects

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:74:y:2022:i:2:p:59-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.