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The Impact Of The Customer-Based Corporate Reputation Scale On The Behavioural Intentions

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  • DRUGA Razvan-Ionut

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

This paper intends to be a brief and comprehensive presentation about the mode in which the reputation of an economic institution may influence the behavioural intentions of consumers. Thus being a qualitative indicator, based upon the perceptions of the interested parties, reputation may act upon the behavioural intentions in manifold modes. The literature review and the case study had at their core the usage of the dimensions of the customer-based corporate reputation scale (CBR scale). A questionnaire was used for the case study, with applicability in the Romanian banking sector. The conclusions of this research show the fact that each dimension acts in a different mode upon the behavioural intentions of the consumers.

Suggested Citation

  • DRUGA Razvan-Ionut, 2021. "The Impact Of The Customer-Based Corporate Reputation Scale On The Behavioural Intentions," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(3), pages 97-109, October.
    • Handle: RePEc:blg:reveco:v:73:y:2021:i:3:p:97-109
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/73304druga.pdf
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    References listed on IDEAS

    as
    1. Fariddeddin Allameh Haery & Hassan Ghorbani & Bahram Zamani, 2014. "Investigating the Relationship between Corporate Reputation and Customer Behavioral Intentions through Roles of Customer Trust, Customer Commitment and Customer Recognition (Case Study: Iran Insurance," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(4), pages 470-484, April.
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    More about this item

    Keywords

    banking sector; behavioural intentions; CBR scale; reputation;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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