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Communication Strategies During The Pandemic Period And The Impact On The Economy And Society

Author

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  • TERCHILA Sorin

    (Lucian Blaga University of Sibiu)

Abstract

The aim of this study is to present the ways and channels of communication during the pandemic, and the effects on the economy and society. Thus, the qualitative research method used is the interview. Most of the interviewees consider that during this pandemic period they changed both the way of communication and the communication channels. Also, they believe that all these changes will generate effects in the medium and long term. We are in full digitalization process in the public and private sector and this aspect can generate a positive impact in the economy and society.

Suggested Citation

  • TERCHILA Sorin, 2020. "Communication Strategies During The Pandemic Period And The Impact On The Economy And Society," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(4), pages 109-119, December.
    • Handle: RePEc:blg:reveco:v:72:y:2020:i:4:p:109-119
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/72408terchila.pdf
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    More about this item

    Keywords

    communication; strategy; digitization; impact; opportunity;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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